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1.
Title:
The moderating Effect of systems integration on the relationship between enterprise resources planning system and customer relationship management systems on organizational performance / by Wesam Mousa Bani Issa ; supervised by Dr Fadi Qutaishat.
الأثر المعدل لتكامل الأنظمة على العلاقة بين نظم تخطيط موارد المنظمة ونظم ادارة خدمة العملاء على الأداء التنيظيمي.
Author:
bani issa, wesam mousa
Publication:
2019.
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2.
Title:
Marketing and Customer Loyalty The Extra Step Approach / by Mauro Cavallone.
International Series in Advanced Management Studies,
International Series in Advanced Management Studies,
Author:
Cavallone, Mauro.
Publication:
Springer International Publishing : Imprint: Springer, Cham : 2017.
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3.
Title:
Extending the Business Network Approach New Territories, New Technologies, New Terms / edited by Peter Thilenius, Cecilia Pahlberg, Virpi Havila.
Publication:
Palgrave Macmillan UK : Imprint: Palgrave Macmillan, London : 2016.
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4.
Title:
Complaint Management and Channel Choice An Analysis of Customer Perceptions / by Stefan Garding, Andrea Bruns.
SpringerBriefs in Business,
SpringerBriefs in Business,
Author:
Garding, Stefan.
Publication:
Springer International Publishing : Imprint: Springer, Cham : 2015.
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5.
Title:
Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / edited by Luca Petruzzellis, Russell S. Winer.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Publication:
Springer International Publishing : Imprint: Springer, Cham : 2016.
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6.
Title:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress / edited by Colin L. Campbell.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Publication:
Springer International Publishing : Imprint: Springer, Cham : 2017.
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7.
Title:
Advances in Corporate Branding edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf.
Journal of Brand Management: Advanced Collections
Journal of Brand Management: Advanced Collections
Publication:
Palgrave Macmillan UK : Imprint: Palgrave Macmillan, London : 2017.
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8.
Title:
Advances in Chinese Brand Management edited by John M. T. Balmer, Weifeng Chen.
Journal of Brand Management: Advanced Collections
Journal of Brand Management: Advanced Collections
Publication:
Palgrave Macmillan UK : Imprint: Palgrave Macmillan, London : 2017.
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9.
Title:
Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients / by Francis Srun.
Author:
Srun, Francis.
Publication:
Springer International Publishing : Imprint: Palgrave Macmillan, Cham : 2017.
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10.
Title:
Outsourcing and Offshoring Business Services edited by Leslie P. Willcocks, Mary C. Lacity, Chris Sauer.
Publication:
Springer International Publishing : Imprint: Palgrave Macmillan, Cham : 2017.
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