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Title: Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / edited by Luca Petruzzellis, Russell S. Winer.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry: Petruzzellis, Luca. editor.
Winer, Russell S. editor.
SpringerLink (Online service)
Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2016.
Publication Place: Cham :
ISBN: 9783319298771
Subject: Business.
Internet marketing.
Customer relations -- Management.
Leadership.
Business and Management.
Customer Relationship Management.
Business Strategy/Leadership.
Online Marketing/Social Media.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents: Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity -- Integrated Marketing Communication -- International Marketing -- Luxury, Fashion and Wine Marketing -- Marketing Strategy -- Pricing and Price-Related Issues -- Product and Branding Strategies -- Relationship Marketing -- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and Hospitality.
Related Records: Springer eBooks
Printed edition: 9783319298764
Cover Image: http://images.amazon.com/images/P/9783319298771.jpg

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JUST Main Library Electronic Resources HF5415.5-HF5415.53 No Circulation Available Online -758426 Book