Catalogue Search

E-Journal Federated Search

Search Library Catalog

Options

Refine

Start Over

Show details

Duplicate Items

Add to My List

Request

Sorts and Limits

Sorts:

Title: Marketing and Customer Loyalty The Extra Step Approach / by Mauro Cavallone.
International Series in Advanced Management Studies,
International Series in Advanced Management Studies,
Main Entry: Cavallone, Mauro. author.
SpringerLink (Online service)
Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2017.
Publication Place: Cham :
ISBN: 9783319519913
Subject: Business.
Customer relations -- Management.
Business and Management.
Customer Relationship Management.
Consumer behavior.
Series: International Series in Advanced Management Studies,
International Series in Advanced Management Studies,
Contents: 1 A brief history of Marketing - 65-years of journey from 1948 to 2013 -- 2 Strategic action: four elements for increasing the effectiveness of marketing actions -- 3 TES marketing -- 4 The TES marketing mix.

Related Records: Springer eBooks
Printed edition: 9783319519906

Cover Image:

http://images.amazon.com/images/P/9783319519913.jpg

	Agency:	Collection:	Call No.:	Item Type:	Status:	Barcode:	Media Type:
	JUST Main Library	Electronic Resources	HF5415.5-HF5415.53	No Circulation	Available Online	-780256	Book