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Title: Advances in Corporate Branding edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf.
Journal of Brand Management: Advanced Collections
Journal of Brand Management: Advanced Collections
Main Entry: Balmer, John M. T. editor.
Powell, Shaun M. editor.
Kernstock, Joachim. editor.
Brexendorf, Tim Oliver. editor.
SpringerLink (Online service)
Publisher: Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
Publication Date: 2017.
Publication Place: London :
ISBN: 9781352000085
Subject: Business.
Customer relations -- Management.
Leadership.
Organization.
Planning.
Business and Management.
Customer Relationship Management.
Business Strategy/Leadership.
Organization.
Series: Journal of Brand Management: Advanced Collections
Journal of Brand Management: Advanced Collections
Contents: Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. .
Related Records: Springer eBooks
Printed edition: 9781352000078
Cover Image: http://images.amazon.com/images/P/9781352000085.jpg

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JUST Main Library Electronic Resources HF5415.5-HF5415.53 No Circulation Available Online -778366 Book