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Results 1 - 13 of 13
1
.
Title:
The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin, and John Bradley.
The marketing workbooks
Author:
Dibb, Sally, 1963-
Publication:
Routledge, London ; New York : 1996.
2
.
Title:
Essential guide to marketing planning / Marian Burk Wood.
Author:
Wood, Marian Burk.
Publication:
Financial Times Prentice Hall, Harlow : 2007.
3
.
Title:
Marketing planning : a global perspective / Svend Hollensen.
Author:
Hollensen, Svend.
Publication:
McGraw-Hill Education, Maidenhead : c2006.
4
.
Title:
The new market leaders : who's winning and how in the battle for customers / Fred Wiersema.
Author:
Wiersema, Frederik D. (Frederik Derk)
Publication:
Touchstone/Simon & Schuster, New York : 2002.
Edition:
1st Touchtone ed.
5
.
Title:
Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan.
Author:
Mcdonald, Malcolm.
Publication:
Butterworth-Heinemann, Boston : c1997.
6
.
Title:
Contemporary perspectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.
Author:
Kerin, Roger A.
Publication:
Allyn & Bacon, Boston : c1990.
7
.
Title:
Marketing planning for services / Malcolm H. B. McDonald, Adrian Payne.
CIM professional development series
Author:
McDonald, Malcolm, 1938-
Publication:
Butterworth-Heinemann, Oxford : 1996.
8
.
Title:
Strategic business marketing / Peter Chisnall.
Strategic industrial marketing.
Author:
Chisnall, Peter M.
Publication:
Prentice Hall, New York : 1995.
Edition:
3rd ed.
9
.
Title:
Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Marketing series (London, England). Professional development.
Author:
Mcdonald, Malcolm.
Publication:
Butterworth-Heinemann, Oxford ; Boston : 1999.
Edition:
4th ed.
10
.
Title:
Marketing plans with a winning edge / Angela Hatton.
Author:
Hatton, Angela.
Publication:
Pitman, London : 1996.
Results 1 - 13 of 13
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