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Title: Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Marketing series (London, England). Professional development.
Author: Mcdonald, Malcolm.
Institute of Marketing.
General Notes: "Published in association with the Chartered Institute of Marketing.", "Published in association with the Chartered Institute of Marketing."
Includes index., "Published in association with the Chartered Institute of Marketing."
Publisher: Butterworth-Heinemann,
Publication Place: Oxford ; Boston :
ISBN: 0750641169
Subject: Marketing -- Management.
Marketing -- Planning.
Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Marketing series (London, England). Professional development.
Edition: 4th ed.
Physical Description: xviii, 578 p. : ill. ;
Publication Date: 1999.

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Prince Al-huseein Bin Abdulah library General 658.802 mcd Normal Circulation Available AH1000164 Book
Prince Al-huseein Bin Abdulah library General 658.802 mcd Normal Circulation Available AH1019547 Book