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Title: Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan.
Author: Mcdonald, Malcolm.
Keegan, Warren J.
General Notes: Includes index., Includes index.
Publisher: Butterworth-Heinemann,
Publication Place: Boston :
ISBN: 0750698284 (pbk. : alk. paper)
Subject: Marketing -- Planning.
Physical Description: viii, 236 p. : ill. ;
Location/SubLocation: AHU
Publication Date: c1997.

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Prince Al-huseein Bin Abdulah library General 658.802 mcd Normal Circulation Available AH1020851 Book