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Title: Contemporary perspectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.
Author: Kerin, Roger A.
Mahajan, Vijay.
Varadarajan, P.
General Notes: Includes bibliographical references and index.
Publisher: Allyn & Bacon,
Publication Place: Boston :
ISBN: 0205123015 (pbk)
0205125131
Subject: Marketing -- Planning.
Strategic planning.
Marketing Long-range planning
Physical Description: x, 453 p. : ill. ;
Publication Date: c1990.

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  Agency: Collection: Call No.: Item Type: Status: Item Notes: Barcode: Media Type:
Yarmouk General HF5412.13 .K46 1990 Normal Circulation Available الكتاب موجود في الطابق الأول YU244516 Book