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1. Title: Customer relationship management / H. Peeru Mohamed, A. Sagadevan.
Author: Mohamed, H. Peeru.
Publication: Vikas Pub., New Delhi : 2002.
2. Title: The CRM handbook : a business guide to customer relationship management / Jill Dych<U+00E9>.
Addison-Wesley information technology series
Author: Dychâe, Jill.
Publication: Addison Wesley, Boston : c2002.
3. Title: Relationship marketing. English
Relationship marketing : management of customer relationships / Manfred Bruhn.
Author: Bruhn, Manfred.
Publication: Pearson Education/Financial Times, Harlow, England ; New York : 2003.
4. Title: Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.
CRM
CRM
Author: Galka, Robert J.,
Publication: Routledge, Taylor & Francis Group, New York : 2017.
Edition: Second Edition.
5. Title: Customer relationship management / Ed Peelen and Rob Beltman.
Author: Peelen, Ed.
Publication: Pearson, Harlow : 2013.
Edition: Second edition.
6. Title: Customer relationship management : concepts and technologies / Francis Buttle, and Stan Maklan.
Author: BUTTLE, Francis,
Publication: Routledge, Taylor & Francis Group, London ; Abingdon, Oxon ; New York : 2019.
Edition: Fourth Edition.
7. Title: Performance driven CRM : how to make your customer relationship management vision a reality / Stanley A. Brown and Moosha Gulycz.
Author: Brown, Stanley A., 1946-
Publication: J. Wiley, Toronto : 2002.
8. Title: Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.
Author: Kumar, V.
Publication: John Wiley & Sons, Hoboken, N.J. : c2006.
9. Title: Customer relationship management : a strategic imperative in the world of e-business / editor and contributor, Stanley A. Brown.
Publication: John Wiley & Sons Canada, Toronto ; New York : c2000.
10. Title: Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks.
John Wiley series in information systems
Author: Finnegan, David.
Publication: John Wiley & Sons, Inc., Hoboken, NJ : 2007.
 
 
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