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1. Title: Les m�edias sociaux expliques a mon boss : par ceux qui en font et pour ceux qui aimeraient (mieux) en faire / [sous la dir. de: Herve Kabla, Yann Gourvennec].
Les fondamentaux du web et du marketing
Publication: Kawa, Bluffy : 2011.
2. Title: Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.
Author: Clow, Kenneth E.,
Publication: Pearson, Harlow, England : 2022.
Edition: Ninth edition.
Global edition.
3. Title: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
The Irwin/McGraw-Hill series in marketing
Author: Belch, George E. (George Eugene)
Publication: Irwin/McGraw-Hill, Boston, Mass. : 2001.
Edition: 5th ed.
4. Title: Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Author: Wind, Yoram.
Publication: Financial Times Prentice Hall, Upper Saddle River, NJ : c2002.
5. Title: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Author: Belch, George E. (George Edward), 1951-
Publication: McGraw-Hill, New York : [2021]
Edition: 12e. International student edition.
6. Title: Fashion marketing communications / Gaynor Lea-Greenwood.
Author: Lea-Greenwood, Gaynor.
Publication: John Wiley & Sons, Ltd, Chichester : 2013.
 
 
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