Welcome
Copyright © SirsiDynix. All rights reserved.
branding logo
Center Of Excellence for Jordanian Public University Library System (COE-JOPULS)
user_choices_background_image
Welcome
login container bottom
Jordanian Union Catalogue
360 Search
Search Libraries Catalogue
Duplicate Items
Add to My List

Print
Sorts and Limits

Title: Fashion marketing communications / Gaynor Lea-Greenwood.
Main Entry: Lea-Greenwood, Gaynor.
Publisher: John Wiley & Sons, Ltd,
Publication Date: 2013.
�2013
Publication Place: Chichester :
ISBN: 9781118496176 (ebk)
9781118496152 (ebk)
9781118496169 (ebk)
Subject: Fashion merchandising.
Communication in marketing.
Business communication.
Mode -- Marchandisage.
Communication en marketing.
Communication dans l'entreprise.
Advertising -- Fashion.
Fashion merchandising.
Business communication.
Communication in marketing.
Fashion merchandising.
Modebranche
Marketingstrategie
Kommunikationsstrategie
Communication en marketing.
Mode.
Marknadskommunikation.
Mode -- marknadsf�oring.
Marketing
Mode
Werbeplanung
Werbetr�ager
Contents: Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications.
Cover Image: http://images.amazon.com/images/P/9781118496169 (ebk).jpg
http://images.amazon.com/images/P/9781118496176 (ebk).jpg
http://images.amazon.com/images/P/9781118496152 (ebk).jpg

Results 1 - 2 of 2
  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
Balqa General 391.00688 L 4236 Normal Circulation Available   BU201019339 Book
Irbid University College General 391.00688 JOH Normal Circulation Available 1 BUI205003145 Book