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Title: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
The Irwin/McGraw-Hill series in marketing
Main Entry: Belch, George E. (George Eugene)
Belch, Michael A.
Publisher: Irwin/McGraw-Hill,
Publication Date: 2001.
Publication Place: Boston, Mass. :
ISBN: 0072314451
0071180265
Subject: Advertising.
Sales promotion.
Communication in marketing.
Publicitâe.
Ventes -- Promotion.
Communication en marketing.
Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Cover Image:

http://images.amazon.com/images/P/0071180265.jpg

http://images.amazon.com/images/P/0072314451.jpg

Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
Faculty of Arts	General	659.1 B427	Normal Circulation	Available	1	JUF0550398	Book
Hashemite Main Library	General	659.1 B 427	Normal Circulation	Available		HU268719	Book