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Title
Title:
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Main Entry:
Belch, George E. (George Edward), 1951- author.
Belch, Michael A., author.
Publisher:
McGraw-Hill,
Publication Date:
[2021]
Publication Place:
New York :
ISBN:
1260570991
9781260570991
Subject:
Advertising.
Sales promotion.
Communication in marketing.
Ventes -- Promotion.
Communication en marketing.
Advertising.
Communication in marketing.
Sales promotion.
Edition:
12e. International student edition.
Cover Image:
Results 1 - 1 of 1
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Balqa
General
659.1 B 4436
Normal Circulation
Available
BU201019501
Book