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1. Title: Organization & marketing / Peter Spillard.
Author: Spillard, Peter.
Publication: Croom Helm, London : c1985.
2. Title: Fundamentals of marketing / Marilyn A. Stone and John Desmond ; with a contribution by J.B. (Ian) McCall.
Coutts MyiLibrary.
Author: Stone, Marilyn A.
Publication: Routledge, London ; New York : 2007.
3. Title: Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Author: Walker, Orville C.
Publication: McGraw-Hill Irwin, New York : 2014.
Edition: 8th ed.
4. Title: Marketing and globalization / Aur�elia Durand.
Author: Durand, Aur�elia.
Publication: Routledge, Taylor & Francis Group, New York : 2019.
5. Title: Marketing / William Zikmund, Michael D'Amico.
Author: Zikmund, William G.
Publication: Wiley, New York : c1984.
6. Title: Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.
SAGE advanced marketing series
Advanced marketing series (Los Angeles, Calif.)
Author: Ormrod, Robert,
Publication: SAGE, Los Angeles, Calif. : 2013.
7. Title: Visualizing Marketing : From Abstract to Intuitive / by S. Umit Kucuk.
Author: Kucuk, S. Umit.
Publication: Springer International Publishing Macmillan, Cham : 2017.
8. Title: Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Author: Zeithaml, Valarie A.
Publication: Irwin/McGraw-Hill, Boston : c2000.
Edition: 2nd ed.
9. Title: Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Author: Wind, Yoram.
Publication: Financial Times Prentice Hall, Upper Saddle River, NJ : c2002.
10. Title: Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik.
Author: Kotler, Philip,
Publication: Pearson Education Limited, Harlow, Essex ; New York, NY : [2021]
Edition: Eighteenth edition, Global edition.
 
 
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