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Title
Title:
Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Author:
Wind, Yoram. author.
Mahajan, Vijay. joint author.
Gunther, Robert E., 1960- joint author.
General Notes:
Includes bibliographical references and index (p. 325-336).
Publisher:
Financial Times Prentice Hall,
Publication Place:
Upper Saddle River, NJ :
ISBN:
0130650757
9780130650757
Subject:
Internet marketing.
Marketing.
Consumer behavior.
Communication in marketing.
Marketing sur Internet.
Marketing.
Consommateurs -- Comportement.
Communication en marketing.
Marketing.
Physical Description:
xxviii, 336 p. : ill. ;
Publication Date:
c2002.
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Yarmouk
General
HF5415.1265 .W557 2002
Normal Circulation
Available
الكتاب موجود في الطابق الأول
YU476709
Book