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Title: Marketing and globalization / Aur�elia Durand.
Author: Durand, Aur�elia.
General Notes: Include bibliographical reference.
Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
Publisher: Routledge, Taylor & Francis Group,
Publication Place: New York :
ISBN: 9781138202344
1138202347
9781138202337
1138202339
9781315474175
Subject: Marketing.
Marketing -- Innovations.
Marketing sur Internet.
Mondialisation.
Contents: Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
Physical Description: xxiii, 571 p. : ill., cartes ;
Publication Date: 2019.

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Prince Al-huseein Bin Abdulah library General 658.8 dur Normal Circulation Shelving Cart AH1023052 Book