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Title
Title:
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Author:
Zeithaml, Valarie A.
Bitner, Mary Jo.
General Notes:
Includes bibliographical references and index.
Publisher:
Irwin/McGraw-Hill,
Publication Place:
Boston :
ISBN:
0072312211
0071169946 (pbk.)
Subject:
Service industries -- Marketing.
Customer services.
Marketing.
Services (Industrie) -- Marketing.
Service لa la clientلele.
Marketing.
Edition:
2nd ed.
Physical Description:
xxviii, 620 p. : ill. ;
Electronic Location:
http://www.loc.gov/catdir/bios/mh042/99029464.html
http://www.loc.gov/catdir/description/mh023/99029464.html
http://www.loc.gov/catdir/toc/mh023/99029464.html
Publication Date:
c2000.
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Hashemite Main Library
General
658.8 Z 48
Normal Circulation
Available
HU257476
Book
Muta Main Library
General
658.8 ZEI
Normal Circulation
Available
1
MU20085008
Book