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1. Title: Marketing : [essential techniques and strategies geared towards results] / Alexander Hiam with Linda G. Rastelli.
Author: Hiam, Alexander.
Publication: Wiley, Hoboken, NJ : 2007.
2. Title: Marketing research : an applied orientation / Naresh K. Malhotra.
Author: Malhotra, Naresh K.
Publication: Pearson Education, Upper Saddle River, N.J. ; London : c2010.
Edition: 6th ed.
3. Title: Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
Author: Lilien, Gary L., 1946-
Publication: Trafford Publishing, [Victoria, B.C.] : c2007.
4. Title: Marketing : strategy and management / Rom Markin.
The Wiley series in marketing,
Wiley series in marketing.
Author: Markin, Rom J.
Publication: Wiley, New York : c1982.
Edition: 2nd ed.
5. Title: Marketing in perspective / Simon Majaro.
Author: Majaro, Simon.
Publication: Allen & Unwin, London : Boston : 1982.
6. Title: Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, The Pennsylvania State University, Arvind Rangaswamy, The Pennsylvania State University.
Author: Lilien, Gary L., 1946-
Publication: Trafford, Victoria, B.C. : 2004.
Edition: Revised Second edition.
7. Title: Marketing high technology : an insider's view / William H. Davidow.
Author: Davidow, William H.
Publication: Free Press ; Collier Macmillan, New York : London : c1986.
8. Title: Tourism marketing : quality and service management perspectives / Eric Laws.
Author: Laws, Eric, 1945-
Publication: Continuum, London ; New York : 2002.
9. Title: Principles of marketing / Philip Kotler.
Prentice-Hall series in marketing
Prentice-Hall series in marketing.
Author: Kotler, Philip.
Publication: Prentice-Hall, Englewood Cliffs, N.J. : أ1983.
Edition: 2nd ed.
10. Title: Selling commercial and industrial construction projects / W.D. Booth.
Author: Booth, W. D.
Publication: Van Nostrand Reinhold Co., New York : �1978.
 
 
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