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Title: Marketing research : an applied orientation / Naresh K. Malhotra.
Author: Malhotra, Naresh K.
General Notes: "Global edition.", "Global edition."
Previous ed.: 2007., "Global edition."
Publisher: Pearson Education,
Publication Place: Upper Saddle River, N.J. ; London :
ISBN: 9780136094234 (pbk.)
0136094236 (pbk.)
Subject: Marketing research.
Marketing research -- Methodology.
Marketing.
Marktforschung.
Edition: 6th ed.
Physical Description: 929 p. : ill., ports. ;
Electronic Location: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017725096&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017725096&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Publication Date: c2010.

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Hashemite Main Library General 658.83 M 249 Normal Circulation Available 1 HU277216 Book