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Title:
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, The Pennsylvania State University, Arvind Rangaswamy, The Pennsylvania State University.
Author:
Lilien, Gary L., 1946-
Rangaswamy, Arvind.
General Notes:
"Sponsored by ISBM, Institute for the Study of Business Markets.", "Sponsored by ISBM, Institute for the Study of Business Markets."
"Educational version 2.2"--CD-ROM label., "Sponsored by ISBM, Institute for the Study of Business Markets."
Publisher:
Trafford,
Publication Place:
Victoria, B.C. :
ISBN:
1412022525 (paperback)
9781412022521(paperback)
Subject:
Marketing -- Data processing.
Marketing -- Decision making -- Mathematical models.
Marketing -- Decision making -- Data processing.
Marketing -- Informatique.
Marketing -- Prise de dâecision -- Modلeles mathâematiques.
Marketing -- Prise de dâecision -- Informatique.
Marketing -- Data processing.
Marketing -- Decision making -- Data processing.
Marketing -- Decision making -- Mathematical models.
Computerunterstèutztes Verfahren.
Marketing.
Marketing - Informatique.
Marketing - Prise de dâecision - Informatique.
Marketing - Prise de dâecision - Modلeles mathâematiques.
Computerunterstèutztes Verfahren.
Marketing.
Edition:
Revised Second edition.
Physical Description:
xxiv, 518 pages : illustrations ; 1 CD-ROM (4 3/4 in.)
Location/SubLocation:
HU /HU_MAIN
Publication Date:
2004.
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Hashemite Main Library
General
658.8020285 L 728
Normal Circulation
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1
HU505164
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