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1. Title: The impact of Instagram influencers credibility, authenticity and specific content on purchase intention of cosmetic products: the mediating role of customers’ online engagement / by Ahmad Adnan Adaileh ; supervised by Dr. Dana Fawzi Kakeesh.
‎ تأثير المصداقية والأصالة والمحتوى المحدد لمؤثري تطبيق انستجرام على نية شراء المستهلكين لمستحضرات التجميل: دور تفاعل المستهلكين عبر الانترنت كعامل وسيط
Author: Adaileh, Ahmad Adnan ,
Publication: 2023.
2. Title: The impact of online marketing communications on purchasing intention of cosmeceuticals in Jordan through the mediating role of e-trust / by Lina Issa al-Khatatbeh ; supervised by Dr. Rami Muhammad al-Dweeri.
‎أثر الاتصالات التسويقية الالكترونية على نية الشراء للمستحضرات التجميلية الصيدلانية في الأردن من خلال الدور الوسيط للثقة الالكترونية
Author: al-Khatatbeh, Lina Issa ,
Publication: 2023.
3. Title: Introduction to Google Analytics A Guide for Absolute Beginners / by Todd Kelsey.
Author: Kelsey, Todd.
Publication: Apress : Imprint: Apress, Berkeley, CA : 2017.
4. Title: Introduction to Search Engine Marketing and AdWords A Guide for Absolute Beginners / by Todd Kelsey.
Author: Kelsey, Todd.
Publication: Apress : Imprint: Apress, Berkeley, CA : 2017.
5. Title: Introduction to Search Engine Optimization A Guide for Absolute Beginners / by Todd Kelsey.
Author: Kelsey, Todd.
Publication: Apress : Imprint: Apress, Berkeley, CA : 2017.
6. Title: Introduction to Social Media Marketing A Guide for Absolute Beginners / by Todd Kelsey.
Author: Kelsey, Todd.
Publication: Apress : Imprint: Apress, Berkeley, CA : 2017.
7. Title: The Reputation Economy Understanding Knowledge Work in Digital Society / by Alessandro Gandini.
Author: Gandini, Alessandro.
Publication: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, London : 2016.
8. Title: Bricks to Clicks Why Some Brands Will Thrive in E-Commerce and Others Won't / by David Feinleib.
Author: Feinleib, David.
Publication: Apress : Imprint: Apress, Berkeley, CA : 2017.
9. Title: Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions / by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams.
SpringerBriefs in Business,
SpringerBriefs in Business,
Author: Ismagilova, Elvira.
Publication: Springer International Publishing : Imprint: Springer, Cham : 2017.
10. Title: Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / edited by Luca Petruzzellis, Russell S. Winer.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Publication: Springer International Publishing : Imprint: Springer, Cham : 2016.
 
 
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