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1. Title: 1993 and beyond : new strategies for the enlarged single market. / James W. Dudley Hans Martens.
Author: Dudley , James W.
Publication: Kogan Page, London: 1993.
2. Title: Marketing planning : a global perspective / Svend Hollensen.
Author: HOLLENSEN , Svend
Publication: McGraw - Hill, London: 2006.
3. Title: The marketing plan handbook / Marian Burk Wood.
Author: WOOD , Marian Burk.
Publication: Pearson Education, Upper Saddle River: 2005.
Edition: 2nd ed.
4. Title: Marketing planning and strategy/ Subhashc Jain.
Author: Jain, Subhash C.
Publication: South-Western Pub., Cincinnati, Ohio : c1997.
Edition: 5th ed.
5. Title: Strategic marketing planning in Jordanian tourist organizations : a field study / by Baker Mahmoud Helal Ayoun ; supervised by Raef T. Hussein.
Author: Ayoun, Baker Mahmoud Helal.
Publication: 1999.
 
 
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