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Title: Marketing planning and strategy/ Subhashc Jain.
Author: Jain, Subhash C.
General Notes: Includes bibliographical references and indexes.
Publisher: South-Western Pub.,
Publication Place: Cincinnati, Ohio :
ISBN: 0536852836
Subject: Marketing -- Management.
Marketing -- Planning.
Marketing -- strategs.
Edition: 5th ed.
Physical Description: xviii, 844 p. : ill. ;
Publication Date: c1997.

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Balqa General 658.802 J 3482 Normal Circulation Available 1 BU201001920 Book