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1. Title: Making news : a straight-shooting guide to media relations / David Henderson.
Author: Henderson, David, 1943-
Publication: iUniverse, Lincoln, NE : 2006.
2. Title: The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
LEA's communication series
Author: Katz, Helen E.
Publication: Lawrence Erlbaum, Mahwah, N.J. : 2003.
Edition: 2nd ed.
3. Title: The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Routledge Communication Series
Routledge communication series.
Author: Katz, Helen E.,
Publication: Routledge, Taylor & Francis Group, New York : 2017.
Edition: 6th edition.
 
 
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