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Title: The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
LEA's communication series
Main Entry: Katz, Helen E.
Publisher: Lawrence Erlbaum,
Publication Date: 2003.
Publication Place: Mahwah, N.J. :
ISBN: 0805842675 (c : alk. paper)
0805842683 (pbk. : alk. paper)
Subject: Advertising media planning.
Mass media and business.
Marketing channels.
Series: LEA's communication series
Edition: 2nd ed.
Cover Image: http://images.amazon.com/images/P/0805842675 (c : alk. paper).jpg
http://images.amazon.com/images/P/0805842683 (pbk. : alk. paper).jpg

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Prince Al-huseein Bin Abdulah library General 659 Normal Circulation Available AH1007420 Book