Title:
The strategies of persuasion in political discourse :
a contrastive analysis of the political speeches of Arab and non-Arab leaders during Covid-19 pandemic / by Reema Ibrahim al-Hawamdeh ; supervised by Prof. Dr. Mahmoud al-Qudah. : استراتيجيات الإقناع في الخطاب السياسي تحليل مقارن للخطابات السياسية للقادة العرب وغير العرب خلال جائحة كوفيد- 19
: استراتيجيات الإقناع في الخطاب السياسي تحليل مقارن للخطابات السياسية للقادة العرب وغير العرب خلال جائحة كوفيد- 19 : استراتيجيات الإقناع في الخطاب السياسي تحليل مقارن للخطابات السياسية للقادة العرب وغير العرب خلال جائحة كوفيد- 19
Author:
al-Hawamdeh, Reema Ibrahim, author.
al-Qudah, Mahmoud, supervisor.
The University of Jordan. School of Foreign Languages. Department of English Language and Literature.
General Notes:
Thesis (Ph. D. in Linguistics)--The University of Jordan (Amman, Jordan), School of Foreign Languages
, Department of English Language and Literature
, 2022.
Includes bibliographical references and index.
This dissertation investigated the persuasive strategies in Arabic and non-Arabic political speeches during the outbreak of Covid-19 pandemic in addition to the similarities and differences between Arab and non-Arab leaders with respect to the use of persuasive strategies. Data of the study consisted of the political speeches which addressed the Covid-19 situation in six different countries of the world, released between March 2020 untill August 2020. The data analysis examined the persuasive strategies in political speeches and analyzed them using Aristotle's Triangle (Rhetorical Triangle); The three models of persuasive strategies proposed by Aristotle (400B.C.E.) to immensely affect the audience are ethos, pathos, and logos (Cited in Perloff 2003). To begin with, ethos is essentially considered as an appeal to the speaker's credibility. Second, pathos is actually determined by the speaker's ability to manage emotions.Thirdly, logos is profoundly determined by the speaker's factual argument. The analysis revealed that persuasive strategies based on Aristotle’s Rhetorical Triangle (400 B.C) were applied in the six leaders’ political speeches during the beginning of Covid-19 pandemic. Moreover, the results indicated that the most frequently persuasive strategies used by Arab leaders are pathos and ethos strategies. Additionally, the study proposed that logos and ethos strategies were the most employed by non-Arab in their speeches. The analysis showed that Arab's speeches in some parts contain stronger persuasive potential than non- Arab's and vice versa. The intertextuality and direct appeal to audience is highly developed in non- Arab's corpora. It was clear that Arab leaders put more intrest into pathos appeal and there is higher probability to persuade the audience, but both Arab and non- Arab leaders balanced the three Aristotelian appeals in their speeches. However, their approach to persuasive strategies differs. The difference is caused by their characters. The findings clearly indicate that the ethos and pathos are more convincing in Arab corpora while logos is more convincing in non-Arab corpora.
بحثت هذه الدراسة في الأساليب الإقناعية في الخطابات السياسية العربية وغير العربية أثناء جائحة كورونا، وكذلك أوجه التشابه والاختلاف في استخدام استراتيجيات الإقناع بين القادة العرب وغير العرب. تألفت بيانات الدراسة من ستة خطابات سياسية تتعلق بالأوضاع خلال جائحة كورونا في ستة بلدان مختلفة من العالم ، والتي تم إلقاؤها بين شهري آذار وآب من العام 2020. يختبر تحليل البيانات الأساليب الإقناعية في الخطب السياسية ويحللها باستخدام مثلث أرسطو (البلاغي). كشف التحليل أن استراتيجيات الإقناع المبنية على نظرية أرسطو (400 قبل الميلاد) تم تطبيقها في الخطب السياسية للقادة الستة. من خلال خطاباتهم السياسية خلال بداية جائحة كورونا. علاوة على ذلك ، أشارت النتائج إلى أن الاستراتيجيات الأكثر إقناعاً التي يستخدمها القادة العرب هي استراتيجيات الثقة الشخصية والعاطفة. من بين الاستراتيجيات الثلاث، يمكن ملاحظة أن استراتيجيات الواقعية والعاطفة هي الأكثر استخدامًا من قبل القادة غير العرب في خطاباتهم.
The electronic version is available in theses database \\ University of Jordan.
Includes abstracts in Arabic and English.
Subject:
Linguistics
Discourse analysis -- Political aspects.
COVID-19 (Disease)
Persuasive Communication
Dissertation Note:
Thesis (Ph. D. in Linguistics)--The University of Jordan (Amman, Jordan), School of Foreign Languages
, Department of English Language and Literature
, 2022.
Physical Description:
1CD-ROM : PDF.
Publication Date:
2022.
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