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Title: Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / edited by Harlan E. Spotts.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Main Entry: Spotts, Harlan E. editor.
SpringerLink (Online service)

Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2015.
Publication Place: Cham :
ISBN: 9783319117799
Subject: Business.
Sales management.
Business and Management.
Business Strategy/Leadership.

Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Contents: Education: Innovations in Course Control and Delivery -- Internet Marketing Issues -- Retailing Track: Differences Among Consumer Segments -- Sales: Managing Customer Relationships -- B2B: Trust, Loyalty, and Interfirm Governance -- Doctoral Session: Buyer Behavior Issues -- International: Consumer Behavior Issues and Global Marketing -- The Pursuit of Happiness: A Worthy Focus for Marketers? -- Consumer Perceptions in Services Research -- Strategy: Insights on Networks and Relationship Strategy -- Retailing: Atmospherics Role in the Shopping Experience -- Research: Qualitative and Quantitative Approaches to Market Research -- Doctoral Session: Consumer Perceptual Potpourri -- Strategy: Organizational Learning and Marketing Strategy -- Focusing on Improving Salesperson Job Performance and Job Attitude -- Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions -- IMC: Advertising: Deception, Emotion and Wireless Message -- Services: Understanding Service Quality and Relationship Quality in Service Firms -- Consumer Loyalty Research: What do We Know? -- Doctoral Session: Technology and Marketing -- Store Image –Theory, Research and Reality: A South Africa Perspective -- Consumer Behavior Potpourri -- Ethics: Regulation and Self-Regulation in Markets -- Technology Issues in Consumer Behavior -- Electronic Marketing Issues -- Measurement Issues in Marketing -- Globalization Potpourri -- Ethical and Legal Issues -- Marketing Potpourri -- Purchasing Motivations: Generations, Products and Attitudes -- Doctoral Session: Marketing Strategy Issues -- International: Marketing Strategy Issues and Global Marketing -- International: Marketing Management Issues and Global Marketing -- Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers -- Social and Non-Profit Marketing -- Services: Customer-Firm Interactions and Communications in Service Industries -- B2B: Sustaining and Maintaining Supply Chains -- Marketing Mix, Environment, and Strategy -- Doctoral Session: Relationship Marketing Issues -- Marketing Strategy: Insights on Market Orientation -- Retailing: A Look at Various Promotional Issues -- Doctoral Dissertation Award Winner Finalists Presentations -- Understanding Ourselves: Identity, Brands, and Consumption.
Related Records: Springer eBooks
Printed edition: 9783319117782

Cover Image: http://images.amazon.com/images/P/9783319117799.jpg

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