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Title: The Impact of Customer Relationship Marketing on Customer Satisfaction in the Banking Industry Egypt and Jordan : A Comparative Study / Prepared by Rascha Ayyad Ragheb ; Supervisor Dr. Mohammad Ibrahim Obeidat. اثر تسويق علاقة الزبون على رضا العملاء في الصناعة المصرفية .
اثر تسويق علاقة الزبون على رضا العملاء في الصناعة المصرفية . اثر تسويق علاقة الزبون على رضا العملاء في الصناعة المصرفية .
Author: Ragheb, Rascha Ayyad, Prepared
Omarim Mahmoud, Supervisor
General Notes: Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in Marketing., Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in Marketing.
Subject: Customer satisfaction. -- thesis
Marketing -- thesis
Dissertation Note: Thesis in Marketing Ph.D The Arab Academy for Financial and Banking Science ( Amman, Jordan ) 2010.
Physical Description: 129 Papers : illastrations ;
Publication Date: 2010

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