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Title: Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz.
Springer texts in business and economics
Springer Texts in Business and Economics.
Author: Kumar, V., 1957-
Reinartz, W.J. (Werner J.), joint author.
Reinartz, Werner.
General Notes: 1st ed.: Hoboken, NJ : Wiley, 2006., 1st ed.: Hoboken, NJ : Wiley, 2006.
Publisher: Springer,
Publication Place: Berlin :
ISBN: 3642201091
9783642201097 (paperback)
Subject: Customer relations -- Management.
Customer relations -- Management.
Klantenbinding.
Management.
Kundenmanagement
Beziehungsmanagement
Kundenwert
Series: Springer texts in business and economics
Springer Texts in Business and Economics.
Edition: 2nd ed.
Physical Description: xxxiii, 378 pages : illustrations ;
Location/SubLocation: HU /HU_MAIN
Publication Date: cop. 2012.

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Hashemite Main Library General 658.812 K 96 Normal Circulation Available 1 HU282992 Book