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Title: Metaphor in culture : universality and variation / Zoltâan Kèovecses.
Author: Kèovecses, Zoltâan.
General Notes: Includes bibliographical references (p. 295-305) and index.
1. Introduction : metaphor and the issue of universality -- 2. Metaphor : from language to body, and back -- 3. Universality in metaphorical conceptualization -- 4. Cross-cultural variation -- 5. Within-culture variation in metaphor -- 6. How components of conceptual metaphor are involved in variation -- 7. Conceptual metaphors and their linguistic expression in different languages -- 8. Metaphor in social-physical reality -- 9. Metaphors and cultural models -- 10. Causes of variation in metaphor -- 11. Creativity : metaphor and blending -- 12. Culture, coherence, conflict.
"In this book, Zoltan Kovecses proposes a new theory of metaphor variation. First, he identifies the major dimensions of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects, of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth, Professor Kovecses addresses the issue of the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation."--BOOK JACKET.

Publisher: Cambridge University Press,
Publication Place: Cambridge ; New York :
ISBN: 0521844479
9780521844475

Subject: Metaphor.
Linguistic universals.
Language and languages -- Variation.
Language and culture.
Cognitive grammar.
Mâetaphore.
Universaux (Linguistique)
Variation (Linguistique)
Langage et culture.
Grammaire cognitive.
Metaforen.
Taaluniversalia.
Metapher.
Kulturvergleich.
Sprachliche Universalien.

Contents: 1. Introduction : metaphor and the issue of universality -- 2. Metaphor : from language to body, and back -- 3. Universality in metaphorical conceptualization -- 4. Cross-cultural variation -- 5. Within-culture variation in metaphor -- 6. How components of conceptual metaphor are involved in variation -- 7. Conceptual metaphors and their linguistic expression in different languages -- 8. Metaphor in social-physical reality -- 9. Metaphors and cultural models -- 10. Causes of variation in metaphor -- 11. Creativity : metaphor and blending -- 12. Culture, coherence, conflict.
Physical Description: xv, 314 p. : ill. ;
Electronic Location: http://catdir.loc.gov/catdir/toc/cam051/2004051843.html
http://www.myilibrary.com?id=43681
http://catdir.loc.gov/catdir/enhancements/fy0733/2004051843-b.html
http://catdir.loc.gov/catdir/description/cam041/2004051843.html

Publication Date: 2005.

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Yarmouk General P301.4 .M48 K679 2005 Normal Circulation Available الكتاب موجود في الطابق الثاني YU542396 Book