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1. Title: Marketing theory, philosophy of science perspectives / edited by Ronald F. Bush and Shelby D. Hunt.
Proceedings series / American Marketing Association
Proceedings series (American Marketing Association)
Publication: American Marketing Association, Chicago, IL : c1982.
2. Title: Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.
Proceedings series / American Marketing Association
Proceedings series (American Marketing Association).
Publication: American Marketing Association, Chicago, Ill. : c1980.
3. Title: Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt / edited by Alan R. Andreasen, David M. Gardner.
Proceedings series - American Marketing Association
Proceedings series (American Marketing Association)
Publication: American Marketing Association, Chicago : c1979.
4. Title: Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Cook ... <et al.>.
Publication: Wiley, New York : c1978.
 
 
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