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Title: Barriers to the implementation of customer relationship management in Saudi Arabia / Qais J. Najjar ; [supervised by] Nikolas Tzokas.
Author: Najjar, Qais J.
Nikolas Tzokas, supervisor.
General Notes: Stencil., Stencil.
Subject: Relationship marketing -- Saudi Arabia.
Customer relations -- Saudi Arabia.
Dissertation Note: Thesis (M. A.)--University of East Anglia, 2001.
Physical Description: vii, 80 leaves.
Publication Date: 2001.

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  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
Theses & Disertations Thesis 658.812 N162 No Circulation Available 1 JUF0570863 Thesis