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1. Title: Simple ways to manage your service customers : service management ideas/ Promod Batra.
Author: BATRA,PROMOD
Publication: Think INC, New Delhi, India: 1996.
2. Title: Factors affecting customer retention in an internet based environment : the case of E-banking in the state of Kuwait / by Fatemah Khaled Al-Nasser ; supervised by Prof. Bahjat Al-Jawazneh.
العوامل المؤثرة على الاحتفاظ بالزبائن في بيئة الخدمات الإلكترونية المقدمة من قبل البنوك في دولة الكويت
Author: Al-Nasser, Fatemah Khaled,
Publication: 2019.
 
 
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