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1. Title: Marketing and financial control/ A. S. Johnson.
The Commonwealth and international library
Author: Johnson, A. S.
Publication: Pergamon P., Oxford: 1967.
2. Title: Low-cost marketing strategies : field tested techniques for tight budgets / Elisabeth Deran.
Author: Deran, Elisabeth.
Publication: Praeger, New York : 1987.
3. Title: Marketing resources: allocation and optimization [by] A. Edward Spitz.
Vardaman management and communications series
Author: Spitz, A. Edward.
Publication: Petrocelli Books, New York, 1974.
Edition: 1st ed.
 
 
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