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1. Title: Data mining techniques for marketing, sales, and customer relationship management/ Michael J.A. Berry , Gordon S. Linoff.
Author: Berry, Michael J.A.
Publication: Wiley, [S.l.]: 2004.
Edition: 2nd ed.,
2. Title: Data mining cookbook : modeling data for marketing , risk , and customer relationship management/ Olivia Parr Rud.
Author: Rud, Olivia Parr
Publication: Wiley Computer Pub., New York: 2001.
 
 
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