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Title: Proceedings of the 1997 World Marketing Congress edited by Samsinar MD Sidin, Ajay K. Manrai.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry: Sidin, Samsinar MD. editor.
Manrai, Ajay K. editor.
SpringerLink (Online service)
Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2015.
Publication Place: Cham :
ISBN: 9783319173207
Subject: Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents: Channels of Distribution -- Consumer Behavior and Consumer Marketing -- Multicultural Marketing -- Communication and Promotion Strategy -- Cross-Cultural Marketing -- Current Issues in European Marketing -- Marketing Research -- Green Marketing/Environmental -- Product Strategy, Innovation and Technology -- Marketing Education -- International Marketing -- Panel Session: Family Decision Making: Cultural Differences in Asian Pacific Families -- Marketing in Asia Pacific -- Services Marketing -- Marketing Model -- Marketing Strategy -- Retailing -- Sales Management, Business to Business and Relationship Marketing -- Panel Session: “Marketing of Antiques and Collectibles” -- Ethics and Social Responsibility -- Quality of Life Marketing -- Pricing Strategy -- Entrepreneurship.
Related Records: Springer eBooks
Printed edition: 9783319173191
Cover Image: http://images.amazon.com/images/P/9783319173207.jpg

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