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Title: Proceedings of the 1995 World Marketing Congress edited by K. Grant, I. Walker.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry: Grant, K. editor.
Walker, I. editor.
SpringerLink (Online service)
Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2015.
Publication Place: Cham :
ISBN: 9783319173115
Subject: Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents: The Olympics and the Marketing of Sports -- International Trade, Joint Ventures and Related Strategies -- Macro/Environmental/Ethics/Quality-of-Life Marketing: Ethics, Health Public Policy, and International Market Segmentation -- Theoretical Concepts and Practical Applications -- Macro/Environmental/Ethics/Quality-of-Life Marketing: Marketing and Environment -- Selling and Sales Management Issues: Strategic Issues in Sales Management -- Cross Cultural Issues in Consumer Behavior: Special Topics -- Developments in Marketing Research: New Directions in Marketing Research -- Pricing and Countertrade (Pricing & Barter) -- Services Marketing Track: Management Issues in Services Marketing -- Contemporary Issues in Asian/Pacific Markets -- Channels of Distribution, Strategic Alliances and Direct Marketing -- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior -- Development in Marketing Research: Analytical Techniques: New Applications -- Relationship Marketing: Sex, Service Quality and Customer Satisfaction -- Challenges of Marketing and Economic Development: Contemporary Issues -- Channels of Distribution, Strategic Alliances, and Direct Marketing: Building Strategic Alliances -- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior -- Issues in International Retailing: Contemporary Issues in Retailing -- The Olympics and the Marketing of Sports: Sponsorship -- Relationship Marketing: A New Philosophy for Marketing or a New Function.

Related Records: Springer eBooks
Printed edition: 9783319173108

Cover Image:

http://images.amazon.com/images/P/9783319173115.jpg

	Agency:	Collection:	Item Type:	Status:	Barcode:	Media Type:
	JUST Main Library	Electronic Resources	No Circulation	Available Online	-710757	Book