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Title:
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference edited by B. J. Dunlap.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry:
Dunlap, B. J. editor.
SpringerLink (Online service)
Publisher:
Springer International Publishing : Imprint: Springer,
Publication Date:
2015.
Publication Place:
Cham :
ISBN:
9783319132549
Subject:
Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents:
Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing.
Related Records:
Springer eBooks
Printed edition: 9783319132532
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