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Title: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference edited by Victoria L. Crittenden.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry: Crittenden, Victoria L. editor.
SpringerLink (Online service)
Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2015.
Publication Place: Cham :
ISBN: 9783319132488
Subject: Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents: Channel Management -- Consumer and Organizational Buyer Behavior -- International Marketing -- Marketing Education -- Marketing and the Law -- Product and Pricing Management -- Promotion Management -- Research Agenda for Marketing in the 21st Century -- Research Methodology -- Retailing and Reselling -- Services Marketing -- Strategic Planning -- Jane K. Fenyo Student Paper Competition -- Addendum.

Related Records: Springer eBooks
Printed edition: 9783319132471

Cover Image:

http://images.amazon.com/images/P/9783319132488.jpg

	Agency:	Collection:	Item Type:	Status:	Barcode:	Media Type:
	JUST Main Library	Electronic Resources	No Circulation	Available Online	-709580	Book