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Title: Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference edited by Elizabeth J. Wilson, Joseph F. Hair.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry: Wilson, Elizabeth J. editor.
Hair, Joseph F. editor.
SpringerLink (Online service)
Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2015.
Publication Place: Cham :
ISBN: 9783319131443
Subject: Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents: Affect, Belief and Attitude Research -- International Marketing: Diffusion and Market Orientation Issues -- Salesperson Performance -- Assorted Issues in Services Marketing -- International Perspectives on Marketing Education -- Relational Bonding in Marketing Channels -- Logistics: Customer-Driven, Supplier Steered -- Issues in Survey Research: Rank and Rate, Carryovers and Followups -- Consumer Behavior Perspectives on the Product -- Retail Service Issues -- International Marketing: Consumer Oriented Issues -- Strategic Perspectives for Marketing -- International Marketing: Import, Export ad Trade Issues.-In Pursuit of Service Quality -- Retail Management -- Non-Traditional Aspects of Marketing Management -- Ethics, Macromarketing and Public Policy -- Consumer Shopping Styles -- Business-to-Business Buying Relationships -- Consumer Behavior Research on Shopping and Decision Making -- Tempering Relationships in Tepid Marketing Channel Climates -- Issues in Methodological Applications: Combinations, Assessments and Misspecifications -- Promotion Management -- Decision-Making in the Retail Marketplace -- Marketing Channel Environments: Stricture, Structure and Strength -- Back to the Classroom: Innovations and Processes -- Brand and Price Considerations for Product Planning Success -- Sales Management Issues.

Related Records: Springer eBooks
Printed edition: 9783319131436

Cover Image:

http://images.amazon.com/images/P/9783319131443.jpg

	Agency:	Collection:	Item Type:	Status:	Barcode:	Media Type:
	JUST Main Library	Electronic Resources	No Circulation	Available Online	-709548	Book