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Title: Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts, H. Lee Meadow.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry: Spotts, Harlan E. editor.
Meadow, H. Lee. editor.
SpringerLink (Online service)
Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2015.
Publication Place: Cham :
ISBN: 9783319118857
Subject: Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents: Buyer Behavior in International Markets -- Advertising and Consumer Behavior -- Customer Delivery Systems: From Mom and Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management Perspective -- The Active Service Consumer -- Service on the Edge -- The Outcome of Value Creation: Satisfaction & Patronage -- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship? -- Adding Value to Marketing Through Integration -- Vulnerable and At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing Fit? -- The Role of Information in Global Marketing -- Buyer Characteristics -- Marketing Alliances between Businesses and Nonprofits -- Globalization: Culture and Values -- Trends and Practices in the Government Environment -- Industrial Communications -- Understanding Evaluations in Ethical Decision Making -- Entrepreneurship, Innovation and Performance in Established Firms -- Globalization: Culture and the Media -- Marketing, Effectiveness, and the Integrated Curriculum -- Choice Models and Multivariate Methods -- Is Good Citizenship Good Business? Cognitive and Affective Dimensions of Buyer Behavior -- Electronic Commerce, Quality, and Public Policy -- Ethical Attitudes and Behaviors in Marketing Practices -- Marketing Across Cultures -- The Product and Price Components of Value -- Topic Tables: Marketing in the Millennium -- Marketing Mix Decisions in the Global Context -- Country Risks and Marketing Practices in the Global Context -- Measurement Issues in Service Marketing -- Building, Evaluating, and Benefiting from Corporate Citizenship and Codes of Ethics -- Entrepreneurship as it Relates to Networks, Alliances and Alternative Contexts -- Strategic Marketing Management -- Marketing Tools in Not-For-Profit Settings -- Latent Variable Interactions and IRT -- Country Risks and Marketing Practices in the Global Context (continued) -- Discussant Comments.

Related Records: Springer eBooks
Printed edition: 9783319118840

Cover Image:

http://images.amazon.com/images/P/9783319118857.jpg

	Agency:	Collection:	Item Type:	Status:	Barcode:	Media Type:
	JUST Main Library	Electronic Resources	No Circulation	Available Online	-709161	Book