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Title: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry: Spotts, Harlan E. editor.
SpringerLink (Online service)
Publisher: Springer International Publishing : Imprint: Springer,
Publication Date: 2015.
Publication Place: Cham :
ISBN: 9783319118826
Subject: Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents: Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the ‘Net’ -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice.
Related Records: Springer eBooks
Printed edition: 9783319118819
Cover Image: http://images.amazon.com/images/P/9783319118826.jpg

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