Title:
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference edited by Dheeraj Sharma, Shaheen Borna.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry:
Sharma, Dheeraj. editor.
Borna, Shaheen. editor.
SpringerLink (Online service)
Publisher:
Springer International Publishing : Imprint: Springer,
Publication Date:
2015.
Publication Place:
Cham :
ISBN:
9783319118062
Subject:
Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents:
Doctoral Colloquium Session: Latest Methodological Considerations -- Retailing: Mood and Emotion in a Retail Setting -- Consumer Behavior: Consumers Perceptions of Corporate Social Responsibility -- Sports Marketing: Fan Avidity -- Doctoral Colloquium Session: Ethics, Covert Marketing, Church Marketing and Negative Rumor Mongering -- B2B and Relationship Marketing: Managing Channel Relationships for Success -- International/Multinational Marketing: Organizational Challenges in the Age of Globalization -- Services Marketing: Refining Relationships -- Excellence in Marketing Education and Innovative Teaching: The Many Facets of Learning -- Doctoral Colloquium Session: Sales, Relationship and Distribution Strategies -- Contributions to Retailing and Personal Selling -- Sports Marketing: Branding in Sports -- Marketing Strategy: Customer Relationship Management -- Consumer Behavior: Eeny-Meeny, Miney-Mo -- Doctoral Colloquium Session: Consumer Behavior Issues -- Service Marketing: Evaluating Service Technology -- Product and Brand Management: New Product Innovation -- Marketing Promotion and Communication: Consumer Responses to Promotional Effects -- Doctoral Colloquium Session: International Marketing and Cross-Cultural Research -- B2B and Relationship Marketing: New Perspectives in B2B Relationships.- Supply Chain Management: Inter-organizational Issues in Supply Chain Management.- Consumer Behavior: Transcending to a Higher Purpose: Spirituality, Charity, and Materialism -- Doctoral Colloquium Session: Internet Marketing Issues -- Consumer Behavior: Persuasion and Image -- International/Multinational Marketing: Values and Behavior in the Age of Globalization -- Selling and Sales Management: Improving Salesperson Effectiveness -- Service Marketing: Parsing Post-Purchase Behaviors -- Sports Marketing: Sponsorship -- Consumer Behavior: Desire and Readiness -- Marketing Strategy: Frontiers in Marketing Strategy -- Marketing Promotion and Communication: Factors Impacting Advertising Effectiveness -- International/Multinational Marketing: Brands and Choice in the Age of Globalization -- Service Marketing: Can We Relate? -- Marketing Strategy: Marketing Orientation -- Product and Brand Management: Brand Impression, Meanings, and Cross-Cultural Analyses -- Supply Chain Management: The Impact of Supply Chain Management on Firm Performance -- Service Marketing Competitive: Both Sides Now -- Sports Marketing Special Session: Psychology and Effective Media Utilization in Sports Marketing -- Electronic and Interactive Marketing: Understanding Online Transactions and Communications -- Product and Brand Management Special Session: Communicating with Product Design -- Retailing: Consumers Reactions to Technology in the Shopping Process -- Selling and Sales Management: Dealing with the Consequences of Salespersons’ Stress, Burnout, and Deviant Behavior -- Product and Brand Management: Brand Equity, Diagnosticity, and Defensive Strategies -- Electronic and Interactive Marketing: Advances in Online and Hybrid Retailing -- Consumer Behavior: Consumer Roles and Rites.
Related Records:
Springer eBooks
Printed edition: 9783319118055
Cover Image:
Log in
Help
