Title:
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference edited by Dawn R. Deeter-Schmelz.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Main Entry:
Deeter-Schmelz, Dawn R. editor.
SpringerLink (Online service)
Publisher:
Springer International Publishing : Imprint: Springer,
Publication Date:
2015.
Publication Place:
Cham :
ISBN:
9783319117973
Subject:
Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Marketing.
Business Strategy/Leadership.
Sales/Distribution.
Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Contents:
Theory and Practice: Special Session -- Doctoral Colloquium: Services Marketing Issues -- Consumer Behavior: Meaningful Effort and Loyalty -- Global & Cross-Cultural Marketing: Export-Related Issues In Cross-Cultural Marketing -- Marketing Research, Measurement, And Metrics: Scale Development and Evaluation -- Marketing Strategy: The Continuing Saga of Market Orientation and Marketing Department Influence -- Inter-Disciplinary Approaches to Market Problems: Understanding Marketing-Related Capabilities and Adversaries -- Social, Ethical, And Public Policy Issues In Marketing: Corporate Social Responsibility and Marketing -- Marketing Strategy: Marketing Strategy and the Perspective of Customer Management -- Supply Chain, Channels, and Retail: Relationships and On-line Issues in Retailing -- Consumer Behavior: Special Session -- Marketing Research, Measurement, and Metrics: Marketing Metrics -- Consumer Behavior: Unique Consumer Situations -- Doctoral Colloquium: International Marketing/World Wide Web Issues -- Global & Cross-Cultural Marketing: Channels and Supply Chains in Cross-Cultural Marketing -- Supply Chain, Channels, And Retail: The Human Side of the Value Chain -- Inter-Disciplinary Approaches to Market Problems: Marketing Services -- Marketing Pedagogy and Selling & Sales Management: Relevance In The Marketing Curriculum -- Social, Ethical, and Public Policy Issues in Marketing: Sustainability and the Environment -- Business-To-Business Marketing and CRM: B2b Marketing from the Buyer’s Perspective -- Consumer Behavior: Wine, Sport and Handy-Persons -- Social, Ethical, and Public Policy Issues in Marketing: Issues In Not-For-Profit And Sustainable Consumption -- Marketing Research, Measurement, and Metrics: Pricing and Modeling -- Marketing Strategy: Marketing Strategy and International Market Entry -- Consumer Behavior: Thinking About Thinking -- Mary Kay Dissertation Awards -- Marketing Pedagogy: Special Session -- Marketing Education for Sustainability -- Brand, Image, & Product Management: Corporate Branding Strategies -- Marketing Research, Measurement, and Metrics: Alternative Approaches -- Pricing and Revenue Strategy: Pricing Strategy -- Social, Ethical, and Public Policy Issues In Marketing: Sustainability and Marketing Strategy -- Global & Cross-Cultural Marketing: Corporate Image and Creativity In Cross-Cultural Marketing -- E-Commerce and the Connected Consumer: Internet Advertising and Online Marketing Communications -- Marketing Research, Measurement, and Metrics: Multivariate and Segmentation Research -- Services Marketing: The Impact of Employees on Service Delivery -- Honoring Outstanding Marketing Teaching -- Global & Cross-Cultural Marketing: Special Session -- E-Commerce and the Connected Consumer: Consumer Relationships and Online Community -- Business-To-Business Marketing and CRM: Customer Value and the Selling Organization -- Pricing and Revenue Management: Pricing Fairness -- Consumer Behavior: Retailing and Luxury -- Services Marketing: Service Failure and Recovery -- Advertising, Communication, and Promotion: Message Elements II -- E-Commerce and The Connected Consumer – E-Tailing: Issues With Trust, Information Overload And Online Shopping -- Consumer Behavior: Culture and Acculturation -- Marketing Pedagogy: Using Web Resources -- Selling and Sales Management: Training and Assessing the Salesforce -- Global & Cross-Cultural Marketing: Special Session -- Business-To-Business Marketing and CRM: Building B2b Relationships -- E-Commerce and the Connected Consumer: Website Localization, Channels, and Online Sales -- Selling and Sales Management: Relationships in Sales -- Services Marketing: Service Satisfaction and Loyalty -- Theory and Practice: Special Session -- Consumer Behavior: Self-Regulation -- The Value Chain: Supply Chain, Channels, And Retail: Market Performance In Retailing -- Doctoral Colloquium: Perceptual Issues in Marketing -- Selling and Sales Management: Improving Salesforce Performance -- E-Commerce and the Connected Consumer: Social Networking and Information Overload -- New Product Development and Design: Design, Information, and Alliances in NPD -- Advertising, Communication, and Promotion: Message Elements I -- Advertising, Communication, and Promotion: Online Issues in Ad Research -- Selling and Sales Management: Motivating the Salesforce -- Brand, Image, & Product Management: Consumer Response to Branding -- Marketing Research, Measurement, and Metrics: Special Session -- New Product Development and Design: Special Session -- Global & Cross-Cultural Marketing: Cross-Cultural Consumption -- Marketing Pedagogy: Special Session -- Selling and Sales Management: Guiding the Salesforce -- Services Marketing: The Impact of Technology on Service Delivery -- Advertising, Communication, and Promotion: Sponsorship and Events -- Brand, Image, & Product Management: Brand Positioning and the Effects of Sponsorship and Endorsements -- Marketing Pedagogy: Special Session -- Social, Ethical, and Public Policy Issues in Marketing: Ethics Issues in Marketing -- Consumer Behavior: Counterfeiting -- Poster Presentations -- 2009 Doctoral Colloquium.
Related Records:
Springer eBooks
Printed edition: 9783319117966
Cover Image:
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