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Subject
Title
Title:
Creating market insight how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
Main Entry:
Smith, Brian D. (Brian David), 1961-
Raspin, Paul G.
ebrary, Inc.
Publisher:
John Wiley & Sons,
Publication Date:
c2008.
Publication Place:
Chichester, England ; Hoboken, NJ :
ISBN:
9780470986530 (cloth)
0470986530 (cloth)
Subject:
Marketing -- Management.
Marketing -- Planning.
Problem solving.
Organizational effectiveness.
Electronic books.
Cover Image:
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