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Title: Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Main Entry: Doyle, Peter, 1943 June 23-2003.
Publisher: John Wiley & Sons,
Publication Date: 2008.
Publication Place: Chichester, England ; Hoboken, NJ :
ISBN: 9780470773147 (cloth)
Subject: Marketing -- Management.
Corporations -- Valuation.
Edition: 2nd ed.
Cover Image: http://images.amazon.com/images/P/9780470773147 (cloth).jpg

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  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
German General HF5415.13.D59 2008. Normal Circulation Available 1 GJU008688 Book