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Title: Marketing: the basics / Karl Moore and Niketh Pareek.
Main Entry: Moore, Karl.
Pareek, Niketh.
Publisher: Routledge,
Publication Date: 2006.
Publication Place: London ; New York :
ISBN: 0415380804 (hardback)
0415380790 (pbk.)
Subject: Marketing -- Management
Marketing research.
Consumer behavior -- Research.
Export marketing -- Management.
Contents: What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting, and positioning -- Market research : seeking deep insight into the customer's world and mind -- Global marketing.
Cover Image: http://images.amazon.com/images/P/0415380790 (pbk.).jpg
http://images.amazon.com/images/P/0415380804 (hardback).jpg

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  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
German General HF5415.13.M664 2006 Normal Circulation Available 1 GJU003468 Book