Title:
Digital marketing : strategic planning & integration / Annmarie Hanlon.
Author:
Hanlon, Annmarie, author.
General Notes:
Originally published: 2019., Originally published: 2019.
Publisher:
Sage,
Publication Place:
Los Angeles ; London :
ISBN:
9781529742800
1529742803
9781529742817
1529742811
9781529788402
Subject:
Internet marketing.
Marketing sur Internet.
Internet marketing
Business and Management.
Edition:
Second edition.
Contents:
Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing.
Physical Description:
xvii, 454 pages : illustrations (chiefly color) ;
Publication Date:
2022
2022
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