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Title: Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
Author: Zikmund, William G.
Mcleod, Raymond.
Gilbert, Faye W.
General Notes: Includes bibliographical references and indexes.
"To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads or marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system."--Back cover.

Publisher: Wiley,
Publication Place: Hoboken, N.J. :
ISBN: 9780471271376 (paperback)
0471271373 (paperback)
Subject: Relationship marketing.
Customer relations -- Management.
Customer relations -- Management -- Data processing.
Physical Description: xix, 179 pages : illustrations ;

Electronic Location: http://www.loc.gov/catdir/description/wiley038/2003544944.html
http://www.loc.gov/catdir/toc/wiley032/2003544944.html

Publication Date: [2003]
2003.

	Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
	Hashemite Main Library	General	658.812 Z68	Normal Circulation	Available	1	HU283674	Book