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Title: Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie-Mohr.
Main Entry: McKenzie-Mohr, Doug, 1959-
Publisher: New Society Publishers,
Publication Date: �2011.
Publication Place: Gabriola Island, B.C. :
ISBN: 9780865716421
0865716420
9781550924626
1550924621
Subject: Social marketing.
Sustainable development.
Behavior modification.
Behavior Therapy
Marketing social.
D�eveloppement durable.
Modification du comportement.
SUSTAINABLE DEVELOPMENT.
environmental policies.
Marketing.
behaviour.
participatory communication.
sustainability.
Behavior modification.
Social marketing.
Sustainable development.
H�allbar utveckling.
Beteendemodifikation.
Social marknadsf�oring.
Edition: 3rd ed.
Contents: Preface -- How to use this book -- Fostering sustainable behavior -- Step 1: Selecting behaviors -- Step 2: Identifying barriers and benefits -- Step 3: Developing strategies -- Commitment : from good intentions to actions -- Social norms : building community support -- Social diffusion : speeding the adoption of new behaviors -- Prompts : remembering to act -- Communication : creating effective messages -- Incentives : enhancing motivation to act -- Convenience : making it easy to act -- Developing strategies revisited -- Step 4: piloting -- Step 5: Broad-scale implementation and evaluation -- Concluding thoughts -- Acknowledgements -- References -- About the author.
Related Records: Online version: McKenzie-Mohr, Doug, 1959- Fostering sustainable behavior. Third edition. Gabriola Island, BC, Canada : New Society Publishers, [2011] 1550924621 9781550924626 (OCoLC)726829357
Cover Image: http://images.amazon.com/images/P/1550924621.jpg
http://images.amazon.com/images/P/9781550924626.jpg
http://images.amazon.com/images/P/9780865716421.jpg
http://images.amazon.com/images/P/0865716420.jpg

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German General HF5415 M35 2011 Normal Circulation Available 1 GJU038426 Book
German General HF5415 M35 2011 Normal Circulation Available 2 GJU038425 Book